Can I Use UGG on Etsy? (Trademark Guide 2026)
Quick Answer
This brand carries moderate trademark risk on Etsy. Enforcement is inconsistent but real — many sellers have received takedowns. Proceed with caution and consider using the safe alternatives listed below to minimize risk.
Answer these questions about your listing to see your UGG trademark risk level.
Does your listing title include UGG name?
Are you using UGG name in your tags?
Does your description mention UGG?
Do your photos show logos or trademarked imagery?
Are you using phrases like "inspired by" or "style of"?
Do you reference specific characters or products?
Is your product fan art or derivative work?
Your listing appears to avoid major UGG trademark issues.
Trademark Owner
Deckers Outdoor Corporation
Enforcement Level
Moderate
Regular enforcement, periodic sweeps
Search Volume
medium
Recent Enforcement Activity
This brand actively monitors Etsy and issues takedowns for unauthorized use.
About UGG's Trademark
While 'ugg' boots are somewhat generic in Australia, the UGG brand is vigorously protected by Deckers in the US and globally.
Etsy-Specific Notes
In the US, UGG is a protected trademark by Deckers. Sheepskin boot knock-offs sold as 'UGG-style' or 'UGG-inspired' are regularly removed.
Common Violations That Get Listings Removed
These are real examples of what gets Etsy sellers in trouble with UGG:
- ✗UGG style boots
- ✗UGG inspired slippers
- ✗sheepskin UGG bootie
Safe Alternatives to Use Instead
Use these terms in your listings to avoid UGG trademark issues:
- ✓sheepskin boot
- ✓shearling slipper
- ✓cozy winter bootie