Can I Use The Last of Us on Etsy? (Trademark Guide 2026)
Quick Answer
Using this brand name on Etsy is high risk and frequently results in listing removal. While enforcement may not be instant, the brand actively monitors Etsy and takedowns are common. Switch to the safe alternatives below to protect your shop.
Answer these questions about your listing to see your The Last of Us trademark risk level.
Does your listing title include The Last of Us name?
Are you using The Last of Us name in your tags?
Does your description mention The Last of Us?
Do your photos show logos or trademarked imagery?
Are you using phrases like "inspired by" or "style of"?
Do you reference specific characters or products?
Is your product fan art or derivative work?
Your listing appears to avoid major The Last of Us trademark issues.
Trademark Owner
Sony Interactive Entertainment / Naughty Dog
Enforcement Level
Aggressive
Files takedowns weekly, monitors actively
Search Volume
high
Recent Enforcement Activity
Surfaced by the coverage loop 2026-08-03: a seller checked TLOU, 'the last of us' and 'ellie' in sequence and every one came back clean.
About The Last of Us's Trademark
Sony enforces across the game and the HBO adaptation. Character names, the Firefly insignia and quoted lines are all protected, and fan-art merchandise is routinely reported on Etsy.
Etsy-Specific Notes
Common Violations That Get Listings Removed
These are real examples of what gets Etsy sellers in trouble with The Last of Us:
- ✗Ellie or Joel character merchandise
- ✗Firefly faction logo
- ✗Quoted lines on prints
- ✗TLOU abbreviation in titles and tags
Safe Alternatives to Use Instead
Use these terms in your listings to avoid The Last of Us trademark issues:
- ✓post-apocalyptic survival art
- ✓fungal horror aesthetic
- ✓original survivor illustration
Selling anything The Last of Us-adjacent? Check it right now
Paste your listing title below — we'll check it against The Last of Us and 500+ other trademarked brands instantly. Free, no signup.
Checks against our database of 500+ trademarked brands and common policy violations. Connect your shop for a full scan of all your listings — titles, tags, and descriptions.
Want your whole shop checked — titles, tags, and descriptions? Get 3 free full-shop scans · No credit card required