Can I Use Moana on Etsy? (Trademark Guide 2026)
Quick Answer
Using this brand name on Etsy is high risk and frequently results in listing removal. While enforcement may not be instant, the brand actively monitors Etsy and takedowns are common. Switch to the safe alternatives below to protect your shop.
Answer these questions about your listing to see your Moana trademark risk level.
Does your listing title include Moana name?
Are you using Moana name in your tags?
Does your description mention Moana?
Do your photos show logos or trademarked imagery?
Are you using phrases like "inspired by" or "style of"?
Do you reference specific characters or products?
Is your product fan art or derivative work?
Your listing appears to avoid major Moana trademark issues.
Trademark Owner
The Walt Disney Company
Enforcement Level
Aggressive
Files takedowns weekly, monitors actively
Search Volume
high
Recent Enforcement Activity
Disney files consistent takedowns for Moana merchandise.
About Moana's Trademark
Disney owns all Moana IP including the character, Maui designs, and ocean-wayfinding imagery. Pacific Islander cultural elements used in conjunction with Moana branding are particularly protected.
Etsy-Specific Notes
Disney owns the Moana character — Pacific Islander cultural designs without Disney's character branding are generally fine.
Common Violations That Get Listings Removed
These are real examples of what gets Etsy sellers in trouble with Moana:
- ✗Moana character art
- ✗Maui tattoo designs with character
- ✗You're Welcome phrase on merch
- ✗Heart of Te Fiti designs
Safe Alternatives to Use Instead
Use these terms in your listings to avoid Moana trademark issues:
- ✓polynesian inspired design
- ✓wayfinder ocean art