Can I Use He-Man / Masters of the Universe on Etsy? (Trademark Guide 2026)
Quick Answer
This brand carries moderate trademark risk on Etsy. Enforcement is inconsistent but real — many sellers have received takedowns. Proceed with caution and consider using the safe alternatives listed below to minimize risk.
Answer these questions about your listing to see your He-Man / Masters of the Universe trademark risk level.
Does your listing title include He-Man / Masters of the Universe name?
Are you using He-Man / Masters of the Universe name in your tags?
Does your description mention He-Man / Masters of the Universe?
Do your photos show logos or trademarked imagery?
Are you using phrases like "inspired by" or "style of"?
Do you reference specific characters or products?
Is your product fan art or derivative work?
Your listing appears to avoid major He-Man / Masters of the Universe trademark issues.
Trademark Owner
Mattel Inc.
Enforcement Level
Moderate
Regular enforcement, periodic sweeps
Search Volume
medium
Recent Enforcement Activity
Mattel files periodic takedowns for MOTU merchandise.
About He-Man / Masters of the Universe's Trademark
Mattel owns He-Man, Skeletor, and all Masters of the Universe IP.
Etsy-Specific Notes
By the Power of Grayskull is a registered trademark.
Common Violations That Get Listings Removed
These are real examples of what gets Etsy sellers in trouble with He-Man / Masters of the Universe:
- ✗By the Power of Grayskull phrase
- ✗He-Man character design
- ✗Castle Grayskull design
Safe Alternatives to Use Instead
Use these terms in your listings to avoid He-Man / Masters of the Universe trademark issues:
- ✓sword wielding hero inspired
- ✓skull castle warrior design